Lagom’s Cellup Gel-to-Water cleanser is the morning cleanser we didn’t even know we needed. So many people wonder if you really need to double cleanse in the morning when your face is already clean from the night before. And the truth is, we do need an oil-based cleanser to gently remove our oil-based creams from the night before, as well as sebum that was excreted while sleeping, and dust and toxins from our bedroom air. (Ick, we know!) But we also know that it often feels like nothing more than a quick gentle cleanse is needed. This cleanser is that perfect lightweight morning cleanser, formulated specifically to effectively do all those things we need a morning cleanse to do. The true magic of this product however is in its transforming texture, which transforms from a gel to a refreshing water-based substance as you massage it in to leave you hydrated, soothed and properly cleansed. It smells lightly herbal, with a hint of Lavender and citrus. Needless to say, this cleanser, Lagom’s most recent launch, is already getting lots of buzz in Korea.